Why? We women are BUSY!! We juggle jobs, family, home responsibilities, maybe elderly parents needs, and all of these while taking on more responsibilities of another Business? It can be done but not by accident!
Building a business is like making dinner. Having the ingredients for a 4 course meal and the desire to set a beautiful table do not accomplish the goal! Without planning- to be home, preheat the oven, combine ,sift, knead, broil and bake ,set the table, take the steak out of the oven…you get the picture….dinner will not appear. We are so good at multi-tasking (did I mention that while doing all of the above we are helping with homework and mowing the lawn?) we don’t think about all the steps and coordination that is taking place. Yet, a bowl of cereal for dinner never hurt anyone.
But, if the goal is to bring needed money-or the prestige of building something of our own- into the household, there must be a Decision to be Successful. The definition of “Decision” is “the process of making a choice after thinking carefully” (MacMillan Dictionary)To "decide" to be successful is to cut yourself away from any other possibility, Once we make the clear Decision to take ourselves and our business seriously, there is a subtle shift in confidence and purpose, and the message of commitment is evident.
Treat your business like a hobby, and it will pay like a hobby with customers who treat it as such. Great, if that is your purpose. Who has time for that?
Treat your business like a business, and you will attract serious business partners and customers who value your time and expertise.
“Until one is committed, there is hesitancy, the chance to draw back-- Concerning all acts of initiative (and creation), there is one elementary truth that ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then Providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one's favor all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamed would have come his way. Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now.”
― Johann Wolfgang von Go